Drumstick’s personification is a fly dude with a bouffant hairdo named Dr. Umstick (get it???). He’s an action figure who is in LOVE with Barbie, but is in fact married to a Drumstick. It’s a lot and a lot of fun. I got the opportunity to monitor Twitter daily and work with an amazing copywriter to identify other action figures, dolls, and childhood heroes to interact with and tweet at. It was so fun coming up with a zinger for Fozzie Bear and the Teenage Mutant Ninja Turtles, or admiring the beauty and grace of Miss Piggy.
Community management and monitoring: me
Tweet replies: by me (punched up occasionally by my phenomenal copywriter partner, Adam)
